Case | live broadcast + e-commerce "good ingredients + good place of origin" to promote quality upgrading "
Guide: delicious food is like treasure in adventure stories. It often needs a specific soil and water nourishment to produce. Fortunately, today's people no longer need to travel thousands of miles to find a delicacy. With the development of the Internet, high-quality fresh products are coming out of the country of origin to their own table.
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Project background:
Since the first year of "e-commerce + live broadcast" in 2016, live broadcast and e-commerce industry have been rapidly combined, "e-commerce + live broadcast" has risen rapidly, and the number of platforms has exploded in a gusher like manner, forming a "live + economy". According to the relevant authoritative data in the 2017 China live broadcast industry ecological report, 41% of users have watched the e-commerce live broadcast, and 80% of users have bought. From business, business, PC e-commerce to social e-commerce, the business form will irreversibly enter the next "social video business". In this context, China foodstuff.com and shanglianda will build the first domestic foodstuff + traceability + live e-commerce platform. This time, shanglianda will provide full technical support for China foodstuff.com.
Project Profile:
In 2017, short video, sharing economy, artificial intelligence and other outlets became popular, while the development of live broadcasting industry experienced the outbreak in 2016 and the integration in 2017, with more and more concentrated resources. The cross-border diversified food live platform of "national star chef anchor + game + traceability + sharing economy + differentiated shopping mall" broadcast live on China food materials network is to use its own resource integration advantages, combined with the characteristics of rapid communication of sharing economy. In addition to platform experience upgrading, shopping mall system improvement and model innovation, it also launched programs such as raw food traceability, live food exploration, etc.
China foodstuff.com applies online network resources, integrates the origin of foodstuff, introduces the concept of live broadcast tracing and the latest retail ecological e-commerce system "b2b2cv7.0" of shanglianda to build the world's original high-end live food e-commerce platform.
Project progress:
China foodstuff.com finally selects the latest B2B2C version of shanglianda to provide live e-commerce platform building services. At present, the first phase of the project is in full swing! We will meet soon!
About shanglianda:
Shanglianda, a leading global smart ecological e-commerce system and service provider, is located in Yongfeng International Plaza, Wanping South Road, Xuhui District, Shanghai and Zhongguancun hi tech Industrial Park, Beijing. Since its establishment, shanglianda has been focusing on the informatization construction of e-commerce enterprises, helping enterprises to integrate business operation with Internet applications, from the front end to the back end, from direct sales to distribution, from PC to mobile, from online to offline, helping enterprises to achieve strategic and operational goals, so as to meet the Internet revolution of Chinese commerce.
The company's team has experienced in the field of e-commerce and Internet technology. After years of market practice, it has developed B2B2C mall, micro mall, Hedan distribution system, new retail, o2o, small program, ERP, WMS, cross-border e-commerce software systems with independent intellectual property rights. And obtained a number of copyright and invention patents.
For shanglianda, 2018 is a more mature year for e-commerce market. In addition to the new retail e-commerce industry, fresh e-commerce, social networking, live broadcast and other enterprise platform hot are also heating up. In the future, efficient e-commerce R & D services, cutting-edge marketing and operation programs, highlighting the advantages of personalized enterprise platform, will help more enterprises actively explore new retail.
It is understood that at present, the sluggish real economy has become increasingly prominent in the market. How to enter the blue ocean market of mobile Internet quickly will become the key to the future development of enterprises. In addition, not only traditional e-commerce, but also many traditional industries need to release more business imagination.
Building the platform is only the first step, how to make the enterprise personalized and differentiated will be crucial!
